Customers - Projects
HYGEIA Group

The HYGEIA Group is the most rapidly developing group operating in the private healthcare sector in Greece today, and its vision is to become the largest integrated healthcare service provider in SE Europe, the Mediterranean and the Middle East.

Today the HYGEIA Group operates in 3 countries in SE Europe with 6 private hospitals in Greece, Albania and Cyprus, with a total capacity of 1,404 beds. The Group employs more than 3,300 people and cooperates with more than 4,000 doctors.

 

Hygeia Group - CRM

SingularLogic installed and provides support for the CRM system used by the Hygeia Group’s hospitals.

Challenges
  • To plan and allocate specific resources relating to customer visits to the Group’s hospitals.
  • To integrate the Group’s patients/customers into a Loyalty Management System by issuing them with personalised cards, among other things.
  • To record all promotional measures run by the Hygeia Group to bolster sales via attractive offers to members (Loyalty Card holders) and others.
  • To record campaign response.
Solution
  • The Galaxy CRM was installed and configured (comprised of the Resource Management, Loyalty Management, Campaign Management, and Contact Management modules).
  • Two-way communication with the Group’s back office system (SAP) was set up.
  • Users were provided with the necessary training and support.
  • SingularLogic ensures that the application runs optimally at all Group hospitals.

 

Benefits
  • Effective, rational management of Group resources (staff and equipment).
  • Support for all loyalty card-related procedures for card holders.
  • Ability to manage promotional measures and utilise data from repeat tests.
  • Data sharing with the current back office IT system.

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