Customer Relationship Management (CRM)

Competition is harsh in the modern business world, and products and services change rapidly. Adopting an integrated, customer-oriented strategy is therefore an optimum approach in ensuring the competitive edge that each and every business is seeking.

Customer Relationship Management (CRM) applications have been developed to allow companies to perform the difficult task of managing relationships with their customers. The information collected by a company’s various departments allow the company  to tailor its operations and products to match what it knows about the customer, its habits and needs, and to provide personalised service no matter the activity the client is engaged in (sales, marketing or support) using all communication channels (personal contacts, the Internet, call centers, kiosks, ATMs, etc.).

SingularLogic is a key player in the Greek market, offering CRM solutions that cover the needs of businesses of different sizes engaged in different activities. The solutions are based on own products or on international platforms that are tailored to meet the specific needs of each and every company. Additional services include design, implementation and support for the solution.

One very popular solution adopted by medium and large enterprises and organisations is Siebel CRM from Oracle, which offers extensive functionality and is considered a top choice around the world. The Siebel CRM platform is remarkable in that it:

  • covers all customer communication channels,
  • is flexible and easy to customise,
  • is technologically innovative,
  • covers all customer-facing procedures,
  • offers vertical solutions.


SingularLogic has invested considerably in its partnership with Oracle  and is now an Oracle Global Partner (Siebel specialisation).

SingularLogic has also developed SingularLogic CRM which is a fully functional solution for smaller companies and operates on the Galaxy platform.

Choosing SingularLogic as a partner to install a CRM system guarantees:

  • Full application functionality.
  • Solutions tailored to the specific needs of the company and the business sector it operates in.
  • Effective roll-out methodology.
  • Highly experienced and specialised technical support staff for system roll-out.
  • Consulting and support services for the efficient use of the system.
  • The option to interface with other existing systems.

SingularLogic has developed, installed and supported CRM systems and has a broad customer base throughout Greece. For example it has deployed:

  • The Siebel CRM in organisations such as EFG Eurobank, Vodafone, Cyta, Forthnet, and Cosmote, among others.
  • The Galaxy CRM in companies such as the HYGEIA Group, Y-Logimed, G-NET, Newsbeast, Vamvakas, and others.
  • Loyalty systems (Siebel) such as the Olympic Air system.


SingularLogic has experienced technical staff skilled in developing, configuring and providing technical support for specific products and solutions. Particular emphasis is attached to how each solution can be tailored to meet the needs of the specific environment, by transferring the experience and knowledge SingularLogic has acquired from previous CRM projects, to better utilise and safeguard the investment being made.

Case Studies
  • SingularLogic installed and provides support for the CRM system used by the Hygeia Group’s hospitals.
  • SingularLogic successfully installed the CRM and Customer Care systems which are used by the Vodafone Hellas Call Center and are based on the Oracle Siebel Communications solution. SingularLogic has integrated the CRM into a series of other Vodafone...
  • SingularLogic developed a series of solutions for Eurobank based on Siebel platform. These include: A Contact Management Center for e-Banking to allow customer request monitoring A Sales Force Automation tool for Private Banking A Campaign...