Municipality of Amari

Case Study

Culturar Heritage

OTA

Public Sector

Innovative Digital Tourism project for the Municipality of Amari of the Region of Crete

The Municipality of Amari

Amari is located southeast of Rethymnon in a green, fertile valley surrounded by the mountains of Kentros, Samitos, and Psiloritis. It is an area of magnificent natural beauty with picturesque villages that retain their traditional color. Amari has a history of many centuries with significant cultural, archaeological, and historical monuments.

Challenges & Objectives

The Municipality of Amari announced a tender for the "Digital Routes in Amari" project. With this project, the Municipality of Amari aimed to sustainably develop the area by creating additional incentives to increase tourism through innovative digital systems, promoting the location, enhancing visitors' interaction with its attractions, and providing upgraded services. Alongside this project, the Municipality wanted to boost local entrepreneurship and create new employment opportunities.

The solution

SingularLogic, having great experience in delivering digital transformation solutions to local authorities, was entrusted with implementing this innovative digital tourism project.

To meet the project's objectives, SingularLogic developed a mobile application to provide visitors with an experiential tour. The application incorporates information about historical and environmental significance points through beacons and QR codes, thus creating an electronic museum of nature that is interactive and informative for visitors.

Moreover, an augmented reality application allows visitors to navigate and receive information about naturalistic and environmental points of interest in three languages using their mobile devices.

Additionally, SingularLogic developed an interactive educational application with a touchscreen to allow playful learning aimed at visitors from schools and universities and elderly visitors.

The Municipality of Amari's digital innovations are supported by its existing tourist website (www.amariguide.gr), which was enriched with new audiovisual material and information. Finally, the project was enhanced with appropriate publicity services to promote and inform the local and international tourism markets.